This blogpost may contain affiliate links that, if you click on and you make a purchase, earn me a small commission at no additional cost to you. As an Amazon Associate, I earn from qualifying purchases. I will only ever recommend or promote products/services I love and feel are valuable to my audience. My opinions are my own and always honest. Read more in my affiliate disclaimer.
It is not a secret anymore that the tourism industry has been hit hard during the corona crisis. Even though we’re six months in this pandemic and the situation is getting better – many small businesses in travel are still struggling big time. These are 8 ways to support small businesses in travel.
I live in Europe and Europe was one of the first places to open up again. Borders weren’t closed anymore and travel was allowed again, not encouraged but allowed. Many people here started travelling in a safe way and saw first-hand what the pandemic has done to the small businesses. The Netherlands does not rely on tourism as much as other countries in Europe but we definitely feel it. Imagine the countries who rely even more on the tourists.
Many local restaurants didn’t survive the crisis. Many of them weren’t made for takeout and didn’t have an online system to bring in money. Restaurants, local tourist offices, tour operators and many more tourist related companies are all struggling.
The situation around this pandemic isn’t over just yet. Europe is facing rising numbers again, regions are being shut down again. Businesses are going to struggle. Again. For the second round. As someone who graduated in Tourism Management, someone who lives and breathes travel – this is extremely sad to see and I hope we can all agree that we need to help those small businesses in the tourism industry.
Even when this go back to normal, this industry is not just going right back to normal unfortunately. It’s going to take a long time to recover, possible even years.
8 Beneficial Ways To Support Small Businesses in Travel
You may not be able to travel now. Maybe the borders are closed or you simple need to work or go to school. I can imagine it’s hard to find a way to support a small business abroad if you’re not able to physically be there. That’s why I made this list of 8 ways to support small businesses in travel. Whether they are a local business or a business abroad. It will help them now and it will help them in the future when they get the chance to fight their way back up. A little love from us travellers goes a long way.
Postpone your trip instead of cancelling
I am sure you’ve heard this lots at the beginning of this year. It helps so much if you decide to postpone your trip instead of cancelling. The hotels or tourist company has the option to hold on to the money instead of having to pay it all back. Many of them don’t have the money to pay everyone back. All companies are struggling with people cancelling their trips. If you’re financially able to do this, it will help them a lot.
Read more. We all makes mistakes during our travels, right? These are 9 common travel mistakes to avoid making in the future!
Engage with small business on social media
Social media is the place to be to interact and engage with small businesses. Some promotion goes a long way. Even just sharing a post from their feed will help them gaining a bit more followers. Social media is a great place for website owners too and a few more website visitors can result into more ad revenue or even more sales!
Book directly on their own website
Websites such as Booking.com are great for us travellers, but the hotels and other accommodations need to give a percentage of their revenue to Booking.com. The best way to fully support the businesses is by booking directly on their website so they can keep all the revenue themselves. As another plus, this is actually less expensive for us too because the prices on those booking sites are usually a bit higher.
The same goes for activities etcetera. Try if you can find their own website and book directly. It will save us money and they will profit from us just a little bit more!
Donate to organizations you care about
This is a great way to support a local business. Some have the option to donate on their website or you can become a “friend” to support their business by donating every month for example. They’re lots of different options so just look at the organizations you love and see if they have options for donations. If they don’t and you want to donate, email or call them to see if there are any options to do so!
Read more. I love cozy and authentic villages. These 15 fairy-tale postcard villages in the world are perfect for a fun road trip!
Support small businesses in tourism in your hometown
I wrote a blogpost with tips to discover your hometown during this time and for the future, because travelling locally is SO much fun! Your own neighbourhood, area and region have so much to offer you. Restaurants, museums, activities: there’s a lot to choose from.
If you live in a small country like me, it’s really easy to discover the entire country and support small businesses in tourism in my entire country.
Purchase digital products
Support your favorite bloggers and small businesses by buying their digital products. Some have great e-books available on Gumroad or Etsy. Those two websites are perfect to find new digital products! Many of them have their digital products displayed on their website too so it’s easy to find.
Recommend them to your friends and family
In the current world, mouth to mouth promotion is still the best way to go. Many people rely on the opinion and experience of others and are more likely to book somewhere if they know someone who has had a good experience! Share your experiences with your friends and family to spread the word and promote the company.
Read more. Looking for a new destination for your next city trip? These 25 amazing worldwide cities are perfect to visit!
Leave good reviews
A lot of us look at the reviews before booking something. Knowing that reviews may not always be the most objective thing to read – I do like to have some sort of view on how others experienced it.
Leave a review for accommodations you stayed at and leave reviews for experiences you’ve had. Most people search for reviews for accommodations and experiences so it’s nice to leave a review if you’ve had a good experience. We often share our bad experience in reviews, so let’s do the opposite and share a good review too if we’ve had a good experience!
Which one of these ways will you use more in the future?